In our “Inside XR Design” series, we dive into the world of immersive design, and today we’re discussing the craft of creating an amazing VR trailer solely using in-game footage. Forget about using mixed reality setups or complex compositing techniques—success lies in smart planning and following a tried-and-tested approach. Stick around to the end, as I’ll be sharing a handy checklist of technical considerations to make your trailer truly shine, along with a showcase of a trailer that nails all the points we’re about to explore.
You can watch the entire video below, or read on for an adapted version in text.
Before we jump into the details, let’s align on why trailers are crucial in the first place. Here’s the deal: it’s not your game that sells itself; it’s the trailer that does the heavy lifting. Even if you’ve developed the best game around, if you don’t effectively show potential players why they should give it a try, many might just pass it by. It’s essential to integrate marketing into your game development process, not treat it as an afterthought. Years might go into creating a game, but if only a few weeks are spent on making the trailer that entices buyers, there’s a clear imbalance in time allocation there.
So, how can you create a trailer that turns heads, even without using mixed reality captures? Let’s break this down into three straightforward lessons.
### The Hook
The first, and arguably the most vital aspect we’ll cover today is the hook. A hook is what makes your game distinctive. It’s that standout feature that makes people say, “I want to experience that.”
This hook could be anything – from jaw-dropping combat to a unique art style, an innovative weapon, or a fun gameplay mechanic that sets your game apart. It’s essentially your game’s signature.
The key here is that your hook should be noticeably fun or intriguing compared to other similar games. This means you should stay engaged with other games within your genre. Without a hook, there’s no compelling reason for gamers to choose your game over another.
A crucial point to remember is this: if you want your trailer to have a hook, your game must first have a hook. If you’re not sure what yours is, identifying it should be your top priority before even thinking about creating a trailer.
Let’s look at an example of a well-executed hook. Consider the trailer for the game “Hellsweeper VR” (2023) from developer Mixed Realms. Watch it and see if you can identify what the hook is:
Did you spot the hook? If you guessed “unique combat,” you’re spot on. Within the first 10 seconds, before any logos make an appearance, we’re treated to some truly distinctive VR combat involving cool weapons and powers, and even aerial acrobatics.
The focus on the game’s combat doesn’t waver throughout the trailer. There’s no time wasted on lore or abstract storytelling. Just continuous reinforcement of the hook. The message is crystal clear: “This is why you want to play our game.”
### Show, Don’t Tell
Moving on to our next point: show, don’t tell. Exceptional trailers allow the game’s strengths to shine through action, rather than narration. This is exceptionally critical in VR, where potential players need to visibly experience the excitement to feel motivated to don a headset and dive in.
Take “Boneworks” (2019) by Stress Level Zero as an example. The trailer speaks volumes by showcasing the gameplay. Let’s take a look:
The way this trailer stitches together numerous unique experiences gives us an intuitive sense of the game’s feel and excitement.
### Story Structure
Finally, lesson three: tell a story.
When we talk about “telling a story,” it’s important to note that this isn’t about delving into your game’s plotline.
The goal is to convey to viewers what they’ll do in the game and the emotions they’ll experience. That’s the story your trailer should tell.
While it might be tempting to simply capture some gameplay and figure out how to edit it all together later, a more effective strategy is planning which specific moments you want viewers to see.
Not only should you identify the moments you want to highlight, but you should also arrange them in a narrative arc. This means including an introduction, followed by rising action, culminating in a climactic moment that leaves a lasting impression.
Consider how Respawn Entertainment achieved this with their trailer for “Medal of Honor: Above and Beyond” (2020). They choreographed and captured intentional moments to weave together a narrative that reflects the emotions players will experience while playing.
### Continue on Page 2: Technical Checklist & Final Example »
