Pizza Hut is merging the worlds of pizza and gaming with an intriguing new gadget called the PIZZAWRMR. Designed to sit on top of your PlayStation 5, this quirky device aims to keep your takeout warm while you dive into your gaming adventures. However, this isn’t hitting store shelves anytime soon. Pizza Hut Canada has opted to make the 3D printing files available for free, so anyone can sign up, download, customize, and print it themselves.
Taking a cue from the iconic red roof of the restaurant, the PIZZAWRMR resembles a carry-out box and opens up like a laptop for easy pizza access. The design cleverly diverts the hot air from your console’s exhaust through the pizza compartment. It’s a classic example of Pizza Hut’s marketing genius, blending a bit of science with a hefty dose of fun.
Pizza Hut Canada provides a comprehensive package in the download, including STL files and a PDF guide. The files cover various components like the body, stand, lid, and manifold. The PDF guide mentions that the warmer is precisely tailored for a console that measures 11.7 x 1.31 inches in rear ventilation. It’s important to have a 3D printer with at least a 15 x 15-inch bed to get this project off the ground. Popular consumer models might need some adjustments unless you’re using something like an Elegoo Neptune 4 Max, a Prusa XL, or an Elegoo Orange Storm Giga.
Taking care of your pricey console while using the PIZZAWRMR means dealing with potential issues like crumbs and grease. Pizza Hut advocates placing a 34 x 23 x 2.5 cm foil tray inside the warmer as a protective measure.
Why Pizza Hut chose to go with metric dimensions for the tray? Your guess is as good as ours—probably a nod to its Canadian roots. The final advice in the guide? Fire up your console to warm the PIZZAWRMR before inserting your pizza slices, with Pizza Hut’s medium slices fitting the best.
Looking at the broader marketing landscape, fast-food brands engaging with the gaming community isn’t a revolutionary concept. Remember KFC’s stunt in 2020? They launched the KFConsole that, while born from a viral joke, ended up as a real product—a console powered by an Intel NUC with a compartment for keeping fried chicken warm.
As the gaming and food sectors continue to creatively intertwine, the PIZZAWRMR is a tasty testament to how companies are thinking outside the (pizza) box to capture the gaming crowd’s imagination.
