Meta’s Recent Quest Store Revenue Report Indicates a Stable yet Unchanging Market

Last month, at the Game Developers Conference, Meta provided insights into the happenings within the Quest marketplace. One notable update revealed that content on the Quest store has raked in over $2 billion. This figure might sound eerily familiar, and for good reason — it’s the same number the company announced more than a year ago.

Since the Quest platform’s debut in 2019, developers have enjoyed considerable revenue growth, particularly during the Quest 2’s heyday. However, in the past couple of years, that upward trajectory has hit a bit of a speed bump.

Meta has occasionally celebrated notable revenue milestones, like when they shared the $2 billion achievement in September 2023. Fast forward more than a year and a half, and they’re reiterating that same $2 billion figure in their latest marketplace update.

It’s reasonable to deduce that their $3 billion goal remains unattained (otherwise, they’d surely be touting that success). So, if we’re being optimistic, it seems the revenue from content on the Quest platform is hovering around $2.9 billion as of March 2025.

This assumption brings us to an update on how the Quest store revenue milestones are shaping up. Despite a significant surge in monthly revenue during the Quest 2 era, we’ve seen a leveling off in growth with the advent of Quest 3 and Quest 3S.

In their recent update, Meta shared a few more details, albeit without much depth:

“[…] total payments were up about 12% in 2024.”

“[…] customers spent 30% more monthly time in VR in 2024 than the previous year.”

Road to VR reached out to Meta for further explanation on the “over $2 billion” figure mentioned in both 2023 and 2025, but received no response.

Referring to the chart above, it’s crucial to consider some background. Quest 2 hit the market in October 2020, coinciding with the height of COVID lockdowns, when people were on the lookout for new entertainment options while staying in. Its launch price of $300 made it quite affordable and giftable, priced $100 less than its predecessor.

Conversely, the Quest 3 launched in October 2023 with a heftier $500 price tag. Though Meta promoted its ‘mixed reality’ features, these were not entirely matured or decidedly beneficial at launch.

Perhaps noticing that the high cost of Quest 3 wasn’t attracting as much interest as its more economical predecessor, Meta rolled out the Quest 3S in October 2024, returning to that sweet $300 price mark. Additionally, they slashed the price of the larger 512GB Quest 3 model from $650 to $500 permanently.

With only six months under its belt since the Quest 3S release and Quest 3’s price cut, we’re in for a bit of a wait to see whether these moves will influence spending trends on the platform. However, new tariffs introduced by the Trump administration could disrupt Meta’s latest pricing strategy.

Beyond the pricing and perceived value of its headsets, Meta has also shed some light on evolving user demographics and spending behaviors that are reshaping the Quest store landscape. According to Meta, a younger cohort of users is increasingly favoring free-to-play content over premium options.