Sensor Tower is making strides in strengthening its foothold in the data industry with its latest purchase of Video Game Insights. While the financial details of this acquisition haven’t been disclosed, this move allows Sensor Tower, traditionally focused on mobile analytics, to branch out further into the realm of PC and console gaming. This development follows their acquisition of Data.ai about a year ago.
Oliver Yeh, the head of Sensor Tower, expressed enthusiasm over this new chapter, stating, “Gaming plays a crucial role in the digital economy. By acquiring Video Game Insights, we’re thrilled to expand our offering to include gaming insights not just for mobile but also for PC, Xbox, and PlayStation platforms.”
Highlighting the value of their latest addition, Yeh continued, “Video Game Insights has built a reputation as a dependable source for sales estimates, pricing insights, user engagement, and ratings within the gaming industry. We’re eager to collaborate with their talented team to keep pushing boundaries and deliver the most comprehensive gaming insights to our customers at Sensor Tower.”
